Who is New Dawn?

At New Dawn Electric, we’re more than just a team of residential electrical professionals. We’re a group of highly skilled and experienced individuals who are dedicated to delivering superior solutions with quality craftsmanship, a passionate spirit, and a helpful heart. Our team is committed to staying up-to-date with the latest industry trends, tools, and techniques, ensuring that our customers receive the most innovative and efficient electrical solutions possible. We take pride in our work, and we believe in providing exceptional customer service to all of our clients in Sarasota, Bradenton, and the surrounding Suncoast area.


Our Story

The New Dawn Electric story is a combination of hard work, dedication, responsiveness, attention to detail, and a huge amount of faith and trust! In the beginning, Allan had 30 years of experience in the electrical trade and Kelly had 20 years of marketing and administrative experience in the health insurance industry. Two sets of complimenting strengths created a spark that would ignite into something so much bigger than either of them ever imagined.

This all just didn’t happen overnight. While their daughters were very young, Allan and Kelly decided to look for a church for them to grow up in. They found more than that though, they found Jesus in the process, or you may say, He found them. They both came to the Lord together and began their faith journey. So much was beginning to happen that blew their minds and going into business for themselves was one of them. Their community group, which they were a part of for 7 years, encouraged them to take a giant leap of faith and leave the comforts of working for others. This group helped and encouraged them to build a website, manage their finances, and combine their skills and strengths. New Dawn Electric was born! Allan was a Master Electrician and extremely knowledgeable on the technical side. Kelly brought her customer service and marketing skills, focusing on the people and the processes.

New Dawn opened its doors in Maryland in 2012 and they were off to the races for five years in a thriving and promising business. In their hearts they knew they were going to make their way back to the Bradenton/Sarasota area and were led to make that decision in 2017. Yet another opportunity to exercise their hope, faith, and trust, and start the business once again.

With passion, dedication, and unwavering commitment to excellence, New Dawn Electric creates a legacy of electrical expertise, leading the charge in innovation, customer service, and community engagement.

New Dawn Team in the field

Fast forward to present day, NDE is a flourishing business and the need for electricians in our community is large. We have expanded from a residential service company to include Remodels, New Homes, and Pools. With ten vehicles on the road, most of our clients are word of mouth and repeat customers. Our reputation is based on our core values…by approaching every job with Quality Craftsmanship, a Passionate Spirit and a Helpful Heart. This statement truly captures who we are, what we do, and how we do it.

The rapid growth has been amazing, but it's so much more than that. Allan and Kelly are almost empty nesters now and have a work family of over 20 dedicated tradespeople and office professionals to do life with. We care about our employees and their families. Some do not have families, at least not nearby, and we make sure they feel supported and valued. We sponsor apprentices for education and training and are coming up with new ways to increase their professional development plans and goals. Together we have a lot of fun and share many laughs along the way.

Never did we imagine our ability to provide such a vehicle for the next generation to learn and grow in the electrical trade. We employ the very best and brightest technicians and they pour into the newer apprentices, mentoring them with the importance of proper technical knowledge and to have integrity in their work. We know where all of this comes from and we continue to strive to be true to Him, serve the community well and raise up the next generation of electricians. Our vision is to help save the electrical trade, which has experienced a deep decline in recent years. New Dawn Electric continues to make a way for those who have the passion for electrical work to be able to make a good living doing it, while at the same time, sharing their talents with our community. It is simply what we are called to do. Thank YOU, our valued customers, for joining us on this journey!

The Owners

John "Allan" Quickel - Owner

John “Allan” Quickel

Co-Founder and Master Electrician

With over 40 years in the electrical trade, Allan is a Licensed, Master Electrician and cofounder of New Dawn Electric along with his wife, Kelly. He has honed his skills through years of experience in Maryland and Florida. Allan’s expertise and experience are integral to the success of New Dawn Electric. He is committed to providing reliable and efficient electrical services, and his attention to detail ensures that every job is done right the first time.

Kelly Quickel

Co-Founder and Strategic Planning Director

With a 20 year background in marketing and administration, Kelly focuses on keeping the customer service side of the business thriving. Responsiveness and follow through have been key to building the New Dawn Electric culture. From the first phone call to the completion of the job, Kelly ensures expectations for every job are met or exceeded. This creates a customer experience that keeps our clients coming back time and time again. Kelly’s passion is to guide New Dawn Electric into the next generation, continuing to provide the community with technicians they can count on.

John "Allan" Quickel - Owner

NDE Leadership



Service Division Supervisor

Tim is our Service Division Supervisor. His leadership and values have shaped our service team providing excellent quality and customer service to our valued Homeowners who trust NDE with their electrical projects.



New Homes Division Supervisor

Dean is our New Homes Division Supervisor. Under his supervision, our crews take pride in providing quality workmanship to our valued Home Builders in the Manasota Area.

Matt "Baker"

Matt "Baker"

Pool Division Supervisor

Baker is our Pool Division Supervisor. The efforts of him and his crews ensure our Pool Companies that they are providing their homeowners with a high caliber of craftsmanship and professionalism.



Office Administrator

Jerrica oversees our office to ensure smooth and efficient communications with all of our clients. She puts customer service first and that approach keeps our clients coming back time and time again. She also works closely with our New Dawn Division Supervisors to ensure smooth and efficient processes and communications are in place out in the field.

The New Dawn Difference

New Dawn Electric Logo

Quality Craftsmanship with a Personal Touch

Experience the New Dawn Electric difference through our dedication to exceptional workmanship and genuine customer care.

Comprehensive Electrical Solutions

New Dawn Electric sets itself apart by offering a wide range of tailored services to meet all your electrical needs.

The New Dawn Promise

Experience peace of mind with our extended coverage program, ensuring long-lasting protection and support for your home’s electrical system and priority service for covered products!