Your Bradenton Electrical Team for the Suncoast
New Dawn Electric pairs master-level electrical experience with a service culture built around quality craftsmanship, a passionate spirit, and a helpful heart.
Local Base
Bradenton, Sarasota, Lakewood Ranch, and nearby Suncoast communities
Core Work
Residential, light commercial, remodel, new home, and pool electrical
Culture
Quality craftsmanship, a passionate spirit, and a helpful heart
Trade Standard
Mentorship, training, and technical accountability in the field
Built by Allan and Kelly, Carried Forward by Jacob and Jackson
New Dawn Electric began in 2012 when Allan and Kelly Quickel stepped out together to build a company rooted in craftsmanship, community, and genuine care for people. Allan brought decades of electrical experience as a Master Electrician, while Kelly brought deep customer service, marketing, and administrative leadership.
The company relaunched in the Bradenton and Sarasota area in 2017 and grew into a trusted partner for service, remodels, new home construction, commercial projects, and pool electrical work.
In 2025, lifelong friends Jacob Green and Jackson Poe purchased New Dawn Electric to continue the legacy Allan and Kelly created. Jacob now leads daily operations as President, Jackson supports growth and administrative infrastructure, and Allan remains involved as Head Electrician and Qualifying Agent.
Allan remains involved as Head Electrician and Qualifying Agent.
Jacob leads daily operations as President.
Jackson supports growth strategy and administrative infrastructure.
New Dawn's current chapter keeps the company grounded in the original Quickel family standard while adding support for continued growth.
2012
Founded
2017
Suncoast Relaunch
2025
New Ownership
20+
Team Members
Company Story
A Local Company in a New Season
Key moments from the public New Dawn story.
New Dawn Electric Begins
Allan and Kelly started New Dawn Electric in Maryland, combining master electrical experience with a responsive customer-care culture.
Bradenton/Sarasota Relaunch
The company returned to the Bradenton and Sarasota area and began its next chapter serving the Suncoast.
Jacob and Jackson Continue the Legacy
Jacob Green and Jackson Poe purchased New Dawn Electric to preserve the company's mission, character, and culture while supporting continued growth.
20+ Team Members
New Dawn is home to licensed electricians, apprentices, office professionals, and leaders committed to reliable, high-quality electrical work.
Values
The New Dawn Difference
The same values from the original public site guide how the team works in homes, businesses, and job sites.
To deliver residential and commercial electrical service with quality craftsmanship, a passionate spirit, and a helpful heart.
Quality Craftsmanship
New Dawn takes pride in clean, code-conscious work across service, remodel, new home, commercial, and pool electrical projects.
A Helpful Heart
The team is built around responsiveness, attention to detail, and treating customers and team members with care.
Trade Development
New Dawn invests in training, apprenticeships, mentorship, and clear paths for technical and professional growth.
Local Accountability
Based in Bradenton and serving the Suncoast, the company grows through repeat customers, builder relationships, and word of mouth.
What To Expect
How We Earn Trust
A practical process for homeowners, builders, and property managers.
Listen First
The office gathers the location, urgency, property type, and service details so the right next step is clear.
Plan the Work
Leadership and field teams align around scope, schedule, materials, and code requirements before work begins.
Stand Behind the Result
The goal is dependable electrical work, clear communication, and a customer experience worth recommending.
Leadership and Team
Meet the People Behind New Dawn
Names, roles, photos, and short bios are sourced from New Dawn's public About page and local media backup where available.
Ready to Talk Through the Job?
Use the contact form, book online, or call/text the office to get the right next step for your electrical project.